1.Introduction- Establishment & Philosophy Yeonje Co., Ltd. was established in 1990 by pharmacists and doctors. Currently, we operate hospitals and pharmacies applying the needs of the patients to "research", "manufacture" and "sale" . We are also a company with mission contributing to society as providing happiness and pride to our members of company , earning the trust and respect of our society members.-Business Status Capital & Sales: Capital USD 250 thousand . Manufacturing Revenue USD 2million, Distribution Revenue 4 million Staff and business sites: 5 in management ,10 in marketing ,10 in research, 50 in manufacturing. Cosmetic Valley in Incheon , Korea. Major products: health functional foods, skin care, make-up cosmetics, quasi-drugs Sales and personnel planning: Expansion to sales USD 20 million, Staff 100 or more by 2018 Market Expansion Plan: Plan to expand to 2 Eurasia countries and 10 countries in Southeast Asia by 2018-Technology status Company Certification: Venture Business Certified by Small and Medium Business Administration of Korea, ISO9001 2008 Quality Management CertificationSmall-sized certification, Korea Innovations Inno-biz certification, Factory cGMP certification Trademark: Leau Claire in Korea, Vietnam, China trademark, Madrid trademark all over the world Affiliated Research Institute: Cosmetic material and formulation development core research institute.2.Brand Infomation.1)BI(Brand Identity)It is a brand of spirit of natural healing that purifies the clean and clear "water" that raises all of the strength of the persevering root to conceive the freshness of the new life.2)Brand Developing Direction Nature: Natural, pure, clean Value: Customer Focus, Customer Love, Society Contribution Global: A brand Leau Claire into the world. 3)Keys for BrandingNature: Eco - friendly naturalismFlower: Beautiful as a flower-like productHerb: Use of plant material that is beneficial to humansScience: Combining scientific and progressive technologyDesign: Design that you want to haveSpeed: Produce products that are responsive to market conditionsEffect: All products proved to be effective.Trust: A brand that keeps promise with customers.3. Product Information1) Health Functional Food-LEA'U CLAIRE LOHASLeau Claire Lohas, the companion of life that will make your life rich.Customizing solution that will be an answer to how to live beyond 'how old'As the saying is that the person is eating, the diet can influence life.Healthy food brand for modern people without self-confidence in dietProducts- Vascular and cholesterol improvers = Omega 3- blood circulation and blood pressure improvement agent = coenzyme Q10- skeletal and osteoporosis improving agent = vitamin D- Intestinal Health and Immunity Improvement Agents = Probiotics- Energy metabolism and protein inducer = Biotin- Skin elasticity and anti-wrinkle agent = Collagen2) Cosmetics-LEA'U CLAIRE CALLUSHigh quality cosmetics made from Edelweiss stem cells in Alpine highlands. It is a system that scientifically transmits the strong vitality of Edelweiss. It is divided into cosmetics, whitening, elasticity improvement and special cosmetics. It is used for hospitals and aesthetic specials.Materials: Bio FD, D & C Technology Research Center Patent Callus stem cellsFormulation: Completion of formulation and brand concept produced by Yeonje Co.,Ltd.-LEA'U CLAIRE CELL&SPAIt is cosmetic for hospital and aestheticIt has about 240 kinds of cosmetics for shops prescribed by the technology and experience of the advanced cosmetics and the skin care company, which are combined with the cultivation technology of human stem cell. All products are composed by each skin type and line. it will be increased to about 50 aroma lines and 50 special ampoules